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October 31.2025
2 Minutes Read

Double Bucks Program: Why Triangle Farmers’ Markets Are Thriving

Fresh produce at farmers market for Double Bucks Program

Double Bucks: Your Passport to Fresh Produce

Many farmers’ markets across the Triangle are stepping up in an impressive way by continuing the Double Bucks program, which allows customers with EBT cards (a lifeline for many) to maximize their spending at the market. Even as funding changes in government programs threaten support, these markets are committed to providing fresh food access to everyone. Here's how it works: traditionally, when a shopper uses their EBT card to spend $25, they receive $50 worth of tokens to use at the market, effectively doubling their purchasing power. But even if your EBT card is running low or empty, don’t despair—funding these markets have enacted a Cash Match program that opens the doors even wider to people in need.

How Cash Match Works

The Cash Match program supports those who receive SNAP benefits, those eligible for e-WIC, or live in public housing. Essentially, anyone can bring cash to the market info table, and for every $20 spent, you’ll get $40 in tokens. It’s a straightforward method to help those looking to put fresh produce on their family’s table, combating food insecurity one token at a time.

Supporting Your Local Farmers' Markets

As we strive to support more local businesses and encourage healthy eating, don’t forget to ask your farmers’ market how you can contribute. Shouldered by community support, this program not only helps families but also invigorates our local economy. Let’s lift each other up; consider donating to aid in continuing efforts like Cash Match. The farmers’ markets need our help, and it's a positive way to contribute back to our great community.

Participating Markets in the Triangle

If you’re eager to make the most of this opportunity, visit the following markets: Carrboro Farmers' Market, Eno River Farmers' Market, Chapel Hill Farmers' Market, Durham Farmers' Market, North Durham Farmers' Market, and South Durham Farmers Market. Each offers unique charms and access to fresh, local produce.

Looking Ahead: The Importance of Community Support

With the current challenges surrounding SNAP funding and monthly adjustments, these initiatives are essential now more than ever. Community engagement through programs like the Cash Match ensures that families can still access fresh fruits and vegetables, which are vital for healthy living.

In these changing times, understanding local events, cultural festivals, and community health initiatives will bolster our neighborhoods and keep us connected to essential services. Remember, shopping locally at farmers' markets provides not just sustenance but a connection to our vibrant local culture, encompassing everything from culinary delights to musical performances.

The continual support for these programs fosters a greater awareness of food security and nutrition, empowering families to make informed decisions. By backing local initiatives and promoting healthy lifestyles, we’re contributing to a robust fabric of our communities.

If you’re interested in supporting local markets or learning more about healthy food access, consider visiting one of the mentioned markets this weekend!

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