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Crafting Diversity: The Heart Behind Many Faces Initiative
In a world where systemic racism calls for greater awareness and community action, the craft beer industry in North Carolina is boldly addressing inclusivity. This cultural shift started in May 2020, after the tragic death of George Floyd, which ignited protests and discussions about race across the country. In Charlotte, Brian Quinn, a passionate figure in the local brewing community, realized the need for change. Quinn, then a head brewer at Town Brewing and a board member of the North Carolina Craft Brewers Guild, noted that the industry largely represented white men, leaving many voices unheard.
A Community Center Over a Bar
Quinn reflected on the role that taprooms play in society. "A taproom space can serve as a de facto community center," he remarked, but he questioned how inclusive these environments truly were. His mission became clear: to create a more culturally diverse and representative craft beer scene. With a shared desire among brewers to contribute more to society than just their beer, Quinn harnessed this communal spirit to launch the Many Faces Initiative.
The Spark That Ignited Change
Founded in the wake of widespread calls for justice, the Many Faces Initiative aims to elevate voices from diverse backgrounds within the craft beer industry. In its inaugural year, the initiative raised around $9,000 through the sales of a specially crafted West Coast IPA by Town Brewing. But fundraising was only a small part of Quinn's vision that extended into long-term change.
Internship Program: Opening Doors
In 2021, the Many Faces Initiative instituted its internship program, specifically designed for individuals of color aspiring to join the craft beer world. With funding from ongoing sales and community contributions, the internship provides not only skills training but also stipends, thus making it easier for smaller breweries—many of which lack HR resources—to engage in Diversity, Equity, and Inclusion (DEI) efforts.
Transforming the Brewing Landscape
The initiative hosts up to five interns annually who gain practical experience in various brewery operations and participate in networking events. One notable alumnus, Kevin Sampson, creatively expressed his brewing talents through his project, "Mama Said Knock You Stout". This hands-on approach helps reshape customer demographics, sparking wider engagement and transforming taproom experiences.
Toward a More Inclusive Future
As the Many Faces Initiative continues to grow, it exemplifies how businesses can spark authentic change within their communities. Quinn’s leadership reinforces the notion that inclusivity in craft beer is not merely about representation; it’s about richening the entire experience for brewers and consumers alike. By fostering a welcoming environment for new talent and perspectives, North Carolina's craft breweries can become spaces where every voice is heard and celebrated.
Your Role in This Transformation
The Many Faces Initiative’s commitment to diversity reminds us that every community has a role to play in fostering inclusivity. Whether through supporting local breweries, sharing stories, or championing cultural events, everyone can contribute. Explore North Carolina's craft beer scene and become part of a collective effort to enrich this vibrant industry.
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